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Desh to Chair IAB Bookmarks 2024

The IAB Bookmark Awards has announced the chairs and members of its nine jury panels for 2024.

The ninth jury panel, Marketing Craft, is a new addition to the Awards and joins the other panels, Publishers; Innovative Engineers; Builders; Marketers; Performance Marketing; Social, Community & Influencer Marketing; Youth Action and Special Honours that make up the Bookmarks.

The addition of this panel is part of the Awards' continuing aim to set the benchmark for digital media, marketing and technologyby rewarding impactful digital work within the marketing sector.

“With the exciting addition of a ninth panel, we are expanding our reach and fostering even more innovation. It is indeed a testament to the Awards’ commitment to constantly raising the bar and setting the benchmarks for excellence in South African digital work," says Khensani Nobanda, IAB South Africa Bookmark Awards jury president.

Juries: The heart of the Bookmarks

Each of the nine Bookmarks jury panels is headed by a jury chair, who will assess work across eight awards categories that align with IAB South Africa’s mandate to empower the media and marketing industry to thrive in the digital economy.

These include building brands digitally, putting users first, creating and maintaining a consistent approach to measurement, transforming the industry from within and providing trustworthy digital supply chains.

“The heart of the Bookmarks lies in its jury. This year, we’ve curated a diverse panel of South African industry experts from digital media, marketing and technology who, as in previous years, have all been nominated by their peers. This ensures a double dose of credibility — a jury that reflects the rich tapestry of our industry and country (with 51% female and 67% people of colour) and the endorsement of their proficiency by their colleagues,” says Nobanda.

Social, community & Influencer Marketing panel

Chair: Deshnie Govender, head of marketing TikTok sub-Saharan Africa, TikTok. Govender lives by the mindset of ‘Each One, Teach One’, where her purpose is to leverage digital to tell stories. She believes that working in marketing is more than a job; it’s a responsibility to nurture relationships, drive growth and guide brands through the ever-changing currents of the market.

  • Sanele Mawisa, head of social & digital content, Ab InBev

  • Paul Coetzer, creative director: digital & social, Publicis Groupe Africa

  • Zipho Ntloko, strategist, Nivea, Dentsu Creative

  • Lebo Moerane, head of social and digital, VML South Africa

  • Luzuko Tena, social media & advertising lead, Accenture

  • Koketso Masisi, creative director, Retroviral

  • MJ Khan, head of group digital communications, Sasol

  • Sylvester Chauke, chief architect & founder, DNA Brand Architects

  • Jeanette Grove, Director: digital, content & creative, Instinctif Partners Africa

  • Meagan Alexander, performance marketing manager, DigiOutsource

  • Samkelisiwe Mndaweni, senior social media manager, Digitas Liquorice

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